Friday, December 29, 2006
How to define your blog as a brand
Hello bloggers , let me give you an advice: Always think in your blog as a brand and as a business. If you think in your blog as a business and as a brand they you´ll act like its CEO, therefore you´ll try to make the most of your blog. Here are some steps to successfully define the brand of your blog. Ask yourself these questions, answer them and writte down the results.1. What kind of products, services or information do you offer? Define their qualities.
2. What are the core values of your products , services or information?
3. What is the mission of your blog? Is it just to entertain yourself? Or to offer something to others?
4. What does your blog specializes in?
5. Who is your target market? If you define your market then it´s going to be easier to drive targeted traffic to your blog.
6. What is the slogan of your blog? What message do you want to transmit?
Review your answers and create a profile of your brand (Blog) . Focus on your target audience when answering each question. Think in what kind of brands they like and make your blog one of them.
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