Friday, December 29, 2006
Signage and Branding of your Blog
As we said in previous posts your blog is your brand thats why it is not enough just a name and a a logo, your blog needs something more. Once you have your blog up and running you have to create an identity, a brand identity involves more than just names and logos thats why in this posts I would like to talk you about “Signage”. The image is a very important part of the branding process and signage is going to help us increase our blog´s image.But, what exactly is signage in a blog?
Well signage is a combination of visual elements that create an atmosphere or an enviroment inside the blog, in this way readers and visitors can feel comfortable and identified. The signage of a blog goes from the header to the footer and includes buttons, graphics, logos, solors and fonts. Your blog has to have its own “Soul” or its own identity, If you are usign red for links then you have to use that same color for all of them, you cannot have green links and others with red this tends to confuse your readers. Another useful tip is to use the same design for all your buttons, if you do so your visitors are going to know that all similar icons in your site are buttons and no other thing.
Always mantain the same ssize and color for the text, let me give you an example: Use read for tittles , blue for links and black for the body of your text. Let me talk again about buttons, if you have metalic buttons use the same design for all of them, if you have glossy buttons use the same glossy effect. There are many ways to give an identity to your blog be creative and have fun but always remeber the priciples.
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